Every project below shows the same thing: where the account started, what I changed, and where it ended up.
Challenge: Scaling past €10k/month without ROAS collapsing. What I did: Restructured the account into clean testing and broad scaling, then rebuilt the creative strategy around UGC and problem-solution angles.
Challenge: Expensive leads and poor lead quality from search. What I did: Rebuilt the search structure around real buyer intent, ran continuous negative-keyword mining, and A/B tested landing pages against each ad group.
Challenge: New brand, zero data, cold audience. What I did: Built the tracking stack from scratch (Pixel + CAPI), launched a creative-testing engine, and scaled the winners across Meta and TikTok in parallel.